Monday, September 24, 2007

Why should housework in private homes be an exception to all other work?



Is it because some housewives say, in self justification and frequently
without an accurate knowledge of what it is to do housework week after
week without one day"s release, that housework is easier than other
work? Is it easier? Is it not sometimes harder? However, it is not a
question of housework being harder or easier than other work, but of the
desirability of having it limited to eight hours a day and six days a
week
Why should housework in private homes be an exception to all other work?
Is it because some housewives say, in self justification and frequently
without an accurate knowledge of what it is to do housework week after
week without one day"s release, that housework is easier than other
work? Is it easier? Is it not sometimes harder? However, it is not a
question of housework being harder or easier than other work, but of the
desirability of having it limited to eight hours a day and six days a
week. Why should the housewife be allowed to remain in such a state of
apathy in regard to the physical welfare of her household employees?




In a similar way a sales manager, in writing the advertising matter



for a motor cycle, leads up to his description of the motor and its
capacity by the brief statement: 'No limit to speed but the law
In a similar way a sales manager, in writing the advertising matter
for a motor cycle, leads up to his description of the motor and its
capacity by the brief statement: 'No limit to speed but the law.'
This is a friction clutch on the imagination that carries the
reader"s interest to the end.




Sunday, September 23, 2007

If the bank has sent you a written notice about the note, take the



notice with you
If the bank has sent you a written notice about the note, take the
notice with you. It will be found to contain all the desired
facts.




Saturday, September 22, 2007

With the Bank of England thus acting as a centre to the system, there



has grown up around it a circle of the great joint stock banks, which
provide credit and currency for commerce and finance by lending money
and taking it on deposit, or on current account
With the Bank of England thus acting as a centre to the system, there
has grown up around it a circle of the great joint stock banks, which
provide credit and currency for commerce and finance by lending money
and taking it on deposit, or on current account. These banks work under
practically no legal restrictions of any kind with regard to the amount
of cash that they hold, or the use that they make of the money that is
entrusted to their keeping. They are not allowed, if they have an office
in London, to issue notes at all, but in all other respects they are
left free to conduct their business along the lines that experience has
shown them to be most profitable to themselves, and most convenient for
their customers. Being joint stock companies they have to publish
periodically, for the information of their shareholders, a balance sheet
showing their position. Before the war most of them published a monthly
statement of their position, but this habit has lately been given up. No
legal regulations guide them in the form or extent of the information
that they give in their balance sheets, and their great success and
solidity is a triumph of unfettered business freedom. This absence of
restriction gives great elasticity and adaptability to the credit
machinery of London. Here is a specimen of one of their balance sheets,
slightly simplified, and dating from the days before the war:--




'We want you to read our booklet carefully for it explains our



methods of doing business fully
'We want you to read our booklet carefully for it explains our
methods of doing business fully. We are very particular about
filling orders and know you will be pleased with any suit you may
buy from us.




Friday, September 21, 2007

An essential part of all sales letters is a clear description of the



article or goods--give the prospect a graphic idea of how the thing
you are trying to sell him looks, and this description should follow
closely after the interest-getting introduction
An essential part of all sales letters is a clear description of the
article or goods--give the prospect a graphic idea of how the thing
you are trying to sell him looks, and this description should follow
closely after the interest-getting introduction. To describe an
article graphically one has got to know it thoroughly: the material
of which it is made; the processes of manufacture; how it is sold
and shipped--every detail about it.




Why should housework in private homes be an exception to all other work?



Is it because some housewives say, in self justification and frequently
without an accurate knowledge of what it is to do housework week after
week without one day"s release, that housework is easier than other
work? Is it easier? Is it not sometimes harder? However, it is not a
question of housework being harder or easier than other work, but of the
desirability of having it limited to eight hours a day and six days a
week
Why should housework in private homes be an exception to all other work?
Is it because some housewives say, in self justification and frequently
without an accurate knowledge of what it is to do housework week after
week without one day"s release, that housework is easier than other
work? Is it easier? Is it not sometimes harder? However, it is not a
question of housework being harder or easier than other work, but of the
desirability of having it limited to eight hours a day and six days a
week. Why should the housewife be allowed to remain in such a state of
apathy in regard to the physical welfare of her household employees?




He now wrought a revolution in the art of painting in Paris, and



established a new school
He now wrought a revolution in the art of painting in Paris, and
established a new school. It was his desire to triumph over David, and
he boasted that he would do so. The public pronounced him the first
painter of the age. Some of his best pictures at this time were painted
at Rome. Upon his return he found his old friend king, under the title
of Louis Philippe. He was, of course, a favorite at court. The king gave
him the use of a studio at Versailles, of a magnificent description, in
which he wrought at great national pictures. He was an indefatigable
worker. He never hesitated to make the longest journey to study the
scene of his pictures. He traveled up and down the Mediterranean,
visited Arabia, Africa, and other distant spots, lived in tents, put up
with privation and suffering, that he might paint from nature. His
memory was so excellent that having once looked upon a spot, nothing was
afterward forgotten; every characteristic of the place was sure to
reappear upon the canvas. The least detail of position or gesture, he
remembered for years with ease. Indeed, his faculty for daguerreotyping
such things upon his mind, was wonderful. He met his friend, the marquis
de Pastorel, one day, who said:




At Port Royal Racine was happy



At Port Royal Racine was happy. He was a gentle-hearted boy and his
masters loved him. He early began to compose verses and showed an
intense love of poetry. At nineteen he left Port Royal for the college
of Harcour, at Paris. When he was twenty-one Louis XIV. was married, and
invited every versifier in the kingdom to write in honor of the
occasion. Racine was an obscure student and was unknown as a poet. He
wrote a poem on the marriage, and it was shown to M. Chapelain, who was
the poetical critic of Paris at that time. He thought it showed a good
deal of promise and suggested a few alterations. It was carried to the
patron of the critic, who sent him a hundred louis from the king, and a
pension of six hundred livres. The poet"s friends were anxious that he
should choose a profession, and that of the bar was strongly urged upon
him. He objected. An uncle who had a benefice at Uzes, wished to resign
it to his nephew. Racine concluded to visit his uncle in the provinces.
He remained for some time there, but he found there was little hope of
advancement and grew restless. The scenery around him was magnificent,
yet, though he was a poet, he had no eye for the grand and impressive in
scenery. He was too much of a Parisian for that. A Parisian is all
art--and cares nothing for nature. He prefers fine buildings and
paintings to fields, mountains, and majestic rivers.




Then there is the correspondent whose descriptions are too vague;



too general--little more than bald assertions
Then there is the correspondent whose descriptions are too vague;
too general--little more than bald assertions. A letter from a
vacuum cleaner manufacturing company trying to interest agents is
filled with such statements as: 'This is the best hand power machine
ever manufactured,' 'It is the greatest seller ever produced,' 'It
sells instantly upon demonstration.' No one believes such
exaggerations as these. Near the end of the letter--where the writer
should be putting in his clincher, there is a little specific
information stating that the device weighs only five pounds, is made
of good material and can be operated by a child. If this paragraph
had followed quickly after the introduction and had gone into
further details, the prospect might have been interested, but it is
probable that the majority of those who received the letter never
read as far as the bottom of the second page.




Thursday, September 20, 2007

_Arguments--prices, styles, terms, quality or whatever they may



be--are effective only when used on the right 'prospect' at the
right time
_Arguments--prices, styles, terms, quality or whatever they may
be--are effective only when used on the right 'prospect' at the
right time. The correspondent who has some message of value to carry
gathers together a mass of 'raw material'--facts, figures and
specifications on which to base his arguments--and then he selects
the particular talking points that will appeal to his prospect. By
systematic tests, the relative values of various arguments may be
determined almost to a scientific nicety. How to gather and classify
this material and how to determine what points are most effective is
the subject in this chapter_




If gold and silver were produced in relatively equal quantities,



the world would go on trading with money of both kinds, but the
proportions are not the same
If gold and silver were produced in relatively equal quantities,
the world would go on trading with money of both kinds, but the
proportions are not the same.




Few men would receive a letter like that without taking the time to



read it, at least hurriedly, and if the rest of the argument is
presented with equal force the message is almost sure to be carried
home
Few men would receive a letter like that without taking the time to
read it, at least hurriedly, and if the rest of the argument is
presented with equal force the message is almost sure to be carried
home.




Monday, September 17, 2007

The mode of foreclosure differs in some states



The mode of foreclosure differs in some states. The usual method
is to foreclose on an order from the court, and to have the sale
conducted by a court officer.




Appeals to men can be peppered with technical description and still



interest and get results
Appeals to men can be peppered with technical description and still
interest and get results. The sales manager of a house selling
cameras by mail says, in speaking of this principle:




Talking of this street and its reputation in Eugene Sue"s novels,



reminds me of the man
Talking of this street and its reputation in Eugene Sue"s novels,
reminds me of the man. When I first saw it he had just been elected to
the Chamber of Deputies by an overwhelming majority. It was not because
Sue was the favorite candidate of the republicans, but he stood in such
a position that his defeat would have been considered a government
victory, and consequently he was elected. I was glad to find the man
unpopular among democrats of Paris, for his life, like his books, has
many pages in it that were better not read. At that time he was living
very quietly in a village just out of Paris, and though surrounded with
voluptuous luxuries, he was in his life strictly virtuous. He was the
same afterward, and being very wealthy, gave a great deal to the poor.
His novels are everywhere read in France.




Saturday, September 15, 2007

If the commercial and financial community is short of cash, all that it



has to do is to go to the Bank of England and borrow a few millions, and
the only effect on the Bank"s position is an addition of so many
millions to its holding of securities and a similar addition to its
deposits
If the commercial and financial community is short of cash, all that it
has to do is to go to the Bank of England and borrow a few millions, and
the only effect on the Bank"s position is an addition of so many
millions to its holding of securities and a similar addition to its
deposits. It may sometimes happen that the borrowers may require the use
of actual currency, and in that case part of the advances made will be
taken out in the form of notes and gold, but as a general rule the Bank
is able to perform its function of providing emergency credit by merely
making entries in its books.




Thursday, September 13, 2007

8



8. Each bank must keep on deposit in the treasury of the United States
lawful money equal to five per cent. of its circulation as a fund
for redeeming the same. This five per cent. may be counted as
part of its lawful reserve. This does not relieve banks from the
duty of redeeming their notes at their own counters on demand.




The police regulations of Paris are very good, but not so good as those



of London, though New York might learn from her many useful lessons
The police regulations of Paris are very good, but not so good as those
of London, though New York might learn from her many useful lessons.
Rogues thrive better in Paris than in London. The Paris policeman wears
no distinctive dress, and there are streets in which if you are attacked
by night, your cries will call no officer to the rescue. The police have
been proved often to be in league with bad men and bad women, and these
cases are occurring from day to day. I should not like to walk alone on
a winter"s night, after midnight, anywhere for half a mile on the
southern side of the Seine. Some of the streets are exceedingly narrow,
and are tenanted by strange people. Still, one might have many curious
adventures in them, and escape safely--but _La Morgue_ tells a
mysterious tale every day of some dark deed--a suicide or a murder,
perhaps.




The best performance of the service of transportation by rail requires



the fullest possible co-ordination of the different parts of our
transportation system and the largest attainable measure of
co-operation among the agents who perform the service
The best performance of the service of transportation by rail requires
the fullest possible co-ordination of the different parts of our
transportation system and the largest attainable measure of
co-operation among the agents who perform the service. Section 4 of
the act of 1887 and the law of July, 1890, as far as the latter
relates to railways, are based on an unsound theory. Provision having
been made for that kind and measure of governmental regulation of
railway rates that will insure reasonable charges, the railways should
be permitted to co-operate in rate-making and be given power to pool
their competitive business.