Wednesday, August 15, 2007

Bond brokers frequently use this same idea, writing to a customer



that a block of stock or a part of an issue of bonds had been
reserved for him as it represented just the particular kind of
investment that he always liked--and reasons follow showing how
desirable the investment really is
Bond brokers frequently use this same idea, writing to a customer
that a block of stock or a part of an issue of bonds had been
reserved for him as it represented just the particular kind of
investment that he always liked--and reasons follow showing how
desirable the investment really is.


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In opening the letter the importance of the salutation must not be



ignored
In opening the letter the importance of the salutation must not be
ignored. If a form letter from some one who does not know Mr. Brown,
personally, starts out 'Dear Mr. Brown,' he is annoyed. A man with
self-respect resents familiarity from a total stranger--someone who
has no interest in him except as a possible customer for his
commodity.


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To appreciate the difference between Royal Mixture and the 'others,'



just put a little of it on a sheet of white paper by the side of a
pinch from a package of any other smoking tobacco manufactured
To appreciate the difference between Royal Mixture and the 'others,'
just put a little of it on a sheet of white paper by the side of a
pinch from a package of any other smoking tobacco manufactured. You
won"t need a microscope to see the difference in quality. Smoke a
pipeful and you will quickly notice how different in mellowness,
richness and natural flavor Royal Mixture is from the store-bought
kind.


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