Several mail-order houses have trained women to handle this part of

their correspondence for they are more apt in the use of feminine
expressions
Several mail-order houses have trained women to handle this part of
their correspondence for they are more apt in the use of feminine
expressions. Let a man try to describe some article as 'perfectly
splendid,' or 'really sweet' and he will stumble over it before he
gets to the end of the sentence. Yet when these same hackneyed
phrases are brought in naturally by a woman who 'feels just that
way' about the garment she is describing, they will take hold of the
reader in a way that is beyond the understanding of the masculine
mind.