refinement, the atmosphere, the enthusiasm shown and in the little
personal touches, than in formidable arguments and logical reasons
In the appeal to women there is more in this tinge of off-hand
refinement, the atmosphere, the enthusiasm shown and in the little
personal touches, than in formidable arguments and logical reasons.
What is triviality to a man is frequently the clinching statement
with a woman. And so a fixed set of rules can not be formulated for
writing letters to women. Instead of a hard and fast rule, the
correspondent must have in mind the ideas and the features that
naturally appeal to the feminine mind and use them judiciously.
