Monday, October 1, 2007

GROSS commonly means coarse or bulky



GROSS commonly means coarse or bulky. In trade it is used with
reference to both money and goods. The _gross_ weight of a package
includes the weight of the case or wrappings. The larger sum in an
account or bill--that is, the sum of money before any allowance or
deductions are made--is the _gross_ amount of the bill. The word NET
is derived from a Latin word meaning neat, clean, unadulterated, and
indicates the amount of goods or money after all the deductions have
been made. To say that a price is _net_ is to indicate that no further
discount will be made.




Moliere went on with the management of his theater, and writing and



bringing out new plays
Moliere went on with the management of his theater, and writing and
bringing out new plays. One of them--'_L"Ecole des Femmes_'--was
translated and amended into the English by Wycherly, and was altogether
more licentious in plot than in the original language. It was very
popular in England, but not so much so in France.




Some correspondents become adept in coupling up the news of the day



with their products
Some correspondents become adept in coupling up the news of the day
with their products. A thousand and one different events may be
given a twist to connect the reader"s interest with the house
products and supply a reason for 'buying now.' The fluctuation in
prices of raw materials, drought, late seasons, railway rates,
fires, bumper crops, political discussions, new inventions,
scientific achievements--there is hardly a happening that the clever
correspondent, hard pressed for new talking points, cannot work into
a sales letter as a reason for interesting the reader in his goods.