An essential part of all sales letters is a clear description of the

article or goods--give the prospect a graphic idea of how the thing
you are trying to sell him looks, and this description should follow
closely after the interest-getting introduction
An essential part of all sales letters is a clear description of the
article or goods--give the prospect a graphic idea of how the thing
you are trying to sell him looks, and this description should follow
closely after the interest-getting introduction. To describe an
article graphically one has got to know it thoroughly: the material
of which it is made; the processes of manufacture; how it is sold
and shipped--every detail about it.

Why should housework in private homes be an exception to all other work?

Is it because some housewives say, in self justification and frequently
without an accurate knowledge of what it is to do housework week after
week without one day"s release, that housework is easier than other
work? Is it easier? Is it not sometimes harder? However, it is not a
question of housework being harder or easier than other work, but of the
desirability of having it limited to eight hours a day and six days a
week
Why should housework in private homes be an exception to all other work?
Is it because some housewives say, in self justification and frequently
without an accurate knowledge of what it is to do housework week after
week without one day"s release, that housework is easier than other
work? Is it easier? Is it not sometimes harder? However, it is not a
question of housework being harder or easier than other work, but of the
desirability of having it limited to eight hours a day and six days a
week. Why should the housewife be allowed to remain in such a state of
apathy in regard to the physical welfare of her household employees?

He now wrought a revolution in the art of painting in Paris, and

established a new school
He now wrought a revolution in the art of painting in Paris, and
established a new school. It was his desire to triumph over David, and
he boasted that he would do so. The public pronounced him the first
painter of the age. Some of his best pictures at this time were painted
at Rome. Upon his return he found his old friend king, under the title
of Louis Philippe. He was, of course, a favorite at court. The king gave
him the use of a studio at Versailles, of a magnificent description, in
which he wrought at great national pictures. He was an indefatigable
worker. He never hesitated to make the longest journey to study the
scene of his pictures. He traveled up and down the Mediterranean,
visited Arabia, Africa, and other distant spots, lived in tents, put up
with privation and suffering, that he might paint from nature. His
memory was so excellent that having once looked upon a spot, nothing was
afterward forgotten; every characteristic of the place was sure to
reappear upon the canvas. The least detail of position or gesture, he
remembered for years with ease. Indeed, his faculty for daguerreotyping
such things upon his mind, was wonderful. He met his friend, the marquis
de Pastorel, one day, who said:

At Port Royal Racine was happy

At Port Royal Racine was happy. He was a gentle-hearted boy and his
masters loved him. He early began to compose verses and showed an
intense love of poetry. At nineteen he left Port Royal for the college
of Harcour, at Paris. When he was twenty-one Louis XIV. was married, and
invited every versifier in the kingdom to write in honor of the
occasion. Racine was an obscure student and was unknown as a poet. He
wrote a poem on the marriage, and it was shown to M. Chapelain, who was
the poetical critic of Paris at that time. He thought it showed a good
deal of promise and suggested a few alterations. It was carried to the
patron of the critic, who sent him a hundred louis from the king, and a
pension of six hundred livres. The poet"s friends were anxious that he
should choose a profession, and that of the bar was strongly urged upon
him. He objected. An uncle who had a benefice at Uzes, wished to resign
it to his nephew. Racine concluded to visit his uncle in the provinces.
He remained for some time there, but he found there was little hope of
advancement and grew restless. The scenery around him was magnificent,
yet, though he was a poet, he had no eye for the grand and impressive in
scenery. He was too much of a Parisian for that. A Parisian is all
art--and cares nothing for nature. He prefers fine buildings and
paintings to fields, mountains, and majestic rivers.

Then there is the correspondent whose descriptions are too vague;

too general--little more than bald assertions
Then there is the correspondent whose descriptions are too vague;
too general--little more than bald assertions. A letter from a
vacuum cleaner manufacturing company trying to interest agents is
filled with such statements as: 'This is the best hand power machine
ever manufactured,' 'It is the greatest seller ever produced,' 'It
sells instantly upon demonstration.' No one believes such
exaggerations as these. Near the end of the letter--where the writer
should be putting in his clincher, there is a little specific
information stating that the device weighs only five pounds, is made
of good material and can be operated by a child. If this paragraph
had followed quickly after the introduction and had gone into
further details, the prospect might have been interested, but it is
probable that the majority of those who received the letter never
read as far as the bottom of the second page.