Letter writing is a craft--selecting and arranging words in

sentences to convey a thought clearly and concisely
Letter writing is a craft--selecting and arranging words in
sentences to convey a thought clearly and concisely. While letters
take the place of spoken language, they lack the animation and the
personal magnetism of the speaker--a handicap that must be overcome
by finding words and arranging them in sentences in such a way that
they will attract attention quickly, explain a proposition fully,
make a distinct impression upon the reader and move him to reply.
Out of the millions of messages that daily choke the mails, only a
small per cent rise above the dead level of colorless, anemic
correspondence.


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SPECIFIC STATEMENTS _and_ CONCRETE FACTS _are the substance of a

business letter
SPECIFIC STATEMENTS _and_ CONCRETE FACTS _are the substance of a
business letter. But whether that letter is read or not, or whether
those statements and facts are_ FORCEFUL _and_ EFFECTIVE, _is
dependent upon the manner in which they are presented to the
reader--upon the 'style.' What 'style' is, and how it may be
acquired and put to practical use in business correspondence, is
described in this chapter_


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La Fontaine remained for several years at Thierry, indolent, except in

his reading, and neglecting his business and his family
La Fontaine remained for several years at Thierry, indolent, except in
his reading, and neglecting his business and his family. His '_Adonis_'
was written at this time. His good nature and simplicity are well
illustrated by an anecdote which is told of him. An officer was in the
constant habit of visiting his house, and his friends told him that the
reputation of Madame La Fontaine was compromised, and that nothing was
left but for him to challenge the officer to a duel. Now the fabulist
cared little for madame, and less for his own reputation in connection
with hers; but he believed his friends, and so after a great effort
shook off his indolence, and early one morning went to the officer, who
was in bed, and demanded that he should rise at once and go out to
mortal combat. The officer rose and followed him, and easily disarmed
him. An explanation followed. The friends of La Fontaine had been joking
him, and when the officer declared that he would never cross the
threshold of Thierry again, La Fontaine told him that thenceforth he
should come more frequently than ever.


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