In choosing words the average writer looks at them instead of into

them, and just as there are messages between the lines of a letter,
just so are there half-revealed, half-suggested thoughts between the
letters of words--the suggestiveness to which Hawthorne referred as
'the unaccountable spell that lurks in a syllable
In choosing words the average writer looks at them instead of into
them, and just as there are messages between the lines of a letter,
just so are there half-revealed, half-suggested thoughts between the
letters of words--the suggestiveness to which Hawthorne referred as
'the unaccountable spell that lurks in a syllable.' There is
character and personality in words, and Shakespeare left a message
to twentieth-century correspondents when he advised them to 'find
the eager words--faint words--tired words--weak words--strong
words--sick words--successful words.' The ten-talent business writer
is the man who knows these words, recognizes their possibilities and
their limitations and chooses them with the skill of an artist in
mixing the colors for his canvas.


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