The letterhead offers wider opportunities for an array of data.
Pictures of offices, buildings and factories, trade marks, lists of
branch offices, cable codes and the names of officers and executive
heads may be used, but too much reading matter leads to confusion.
The tendency today is toward simplicity. The name and address of the
firm, and the particular department or branch office from which the
communication comes, is regarded as sufficient by many houses. The
day of the letterhead gay with birds-eye views of the plant and much
extraneous information seems to be passing, and money that was once
spent in elaborate designs and plates is now put into the 'quality'
of the letter paper--and quality is usually marked by dignified
simplicity and directness.
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