Thursday, August 9, 2007

SPECIFIC STATEMENTS _and_ CONCRETE FACTS _are the substance of a



business letter
SPECIFIC STATEMENTS _and_ CONCRETE FACTS _are the substance of a
business letter. But whether that letter is read or not, or whether
those statements and facts are_ FORCEFUL _and_ EFFECTIVE, _is
dependent upon the manner in which they are presented to the
reader--upon the 'style.' What 'style' is, and how it may be
acquired and put to practical use in business correspondence, is
described in this chapter_


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