Monday, September 24, 2007

In a similar way a sales manager, in writing the advertising matter



for a motor cycle, leads up to his description of the motor and its
capacity by the brief statement: 'No limit to speed but the law
In a similar way a sales manager, in writing the advertising matter
for a motor cycle, leads up to his description of the motor and its
capacity by the brief statement: 'No limit to speed but the law.'
This is a friction clutch on the imagination that carries the
reader"s interest to the end.