professors, journalists and authors, but impractical for the
every-day business correspondent
Many letter writers think that these rules are all right for college
professors, journalists and authors, but impractical for the
every-day business correspondent. Some of the most successful
companies in the country, however, have recognized the importance
of these very points and have adopted strict rules that give
strength and character to the letters that are sent out. For
example, here is a paragraph taken from the book of instructions
issued by a large manufacturing concern in the middle west:
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