new cigarette depended entirely upon postal letters
One of the most successful campaigns ever conducted to introduce a
new cigarette depended entirely upon postal letters. A series of
five or six of these--well nigh masterpieces of sales talk--created
the desire to try the product. Enclosed with each folder was a card
bearing a picture of the distinctive box in which the cigarettes
were sold, so that the prospect could recognize it in the dealer"s
store.
