bringing letters
A post card or a postal card should be enclosed in all inquiry-
bringing letters. The request for further details should be printed,
so that the prospect has only to sign his name and mail the card. In
other words, make it easy for the prospect to answer. Another thing,
don"t print anything on the card that will make it appear that the
prospect is committing himself. Paragraphs of this sort have proved
effective: 'Without committing myself, I give you permission to
furnish me full information about the subject mentioned in your
letter.'
