The correspondent may use a catch-line, just as the barker at a side

show uses a megaphone--the noise attracts a crowd but it does not
sell the tickets
The correspondent may use a catch-line, just as the barker at a side
show uses a megaphone--the noise attracts a crowd but it does not
sell the tickets. It is the 'spiel' the barker gives that packs the
tent. And so the average man is not influenced so much by a bold
catch-line in his letters as by the paragraphs that follow. Some
correspondents even run a catch-line in red ink at the top of the
page, but these yellow journal 'scare-heads' fall short with the
average business proposition.