In this letter there is not the faintest suggestion of the profits

that the writer hopes to make by the sale
In this letter there is not the faintest suggestion of the profits
that the writer hopes to make by the sale. A man is going to listen
just as long as you talk about him; a woman will keep on reading
your letter as long as you talk about her. Shout 'You' and whisper
'_me_' and your letter will carry home, straight to the heart of the
reader.